Luminative Media: our video work

I added film and video to our toolbox in 2008.

Working in my Rome studio
 

3 March 2026 (Rome, Italy) – Back in 2020 (which now seems a millennia), I wrote a very long post celebrating the video phone turning 50, and celebrating all the ways that video was going to make an exponential leap.

That post was part of a series I was developing with my media team: examining the coronavirus lock-downs and related disruptions vis-a-vis what this was doing, both affecting technology and effecting technology (a wide range, across many subject areas).

In 2020, COVID-19 disrupted every organization on the planet. However, the outcome was not a retreat from Industry 4.0 – the implementation of automation, big data analytics, machine learning, high-speed networking, and advanced visual production – but more rapid and permanent adoption of such critical technologies.

I had added film and video to our toolbox in 2008, a period when the film technology industry was in a transitional phase, with major manufacturers supplying equipment for both traditional 35mm photochemical workflows, and the rapidly advancing digital video/cinema market.

Brussels, Belgium is where I live/work a few months out the year (it’s primarily a sound studio where I record much of our voice over work). But Rome, Italy is where we have our full film/video studio is located.

Many of you have asked about my film work (personal and commercial) so herein just a brief description.

Commercial

My team and I cover a range of corporate events, cameras in tow. Herein just a few samples. Click on the respective link and it will bring you to the applicable section of my Youtube site.

Legalweek 2024

Legalweek 2019

Mobile World Congress

International Cybersecurity Forum

Digital Investigations Conference

International Journalism Festival

Deutsche Telecom “DIGITAL X”

Most are simple video interviews, but clients sometime ask us to tell a story, like this:

Personal

I have also begun a new video essay series, “The New Pope” being the first episode in that series:

Other serious work includes my long series – the genocide study project – which I started about 8 years ago. The overview:

 

You can find the entire playlist here: The Holocaust, genocide and dehumanization

Plus we are starting a new educational series, the first episode on the breathtaking Pantheon in Rome, one of the most striking reminders of the architecture of the ancient Roman Empire. Michelangelo said “it looks more like the work of angels, not humans”. Here is the promo: 

All of my videos and film work can be seen by going to my Youtube site by clicking here.

You can read my blog by clicking here.

We also publish a series of newsletters and opinion pieces every week. Here are just a few:

Our coverage of the just completed Mobile World Congress in Barcelona, Spain

The Trump Administration attack on Big Law

Cybersecurity: the Iranian hackers aim for economic disruption

The Paramount take-over of CNN

It’s the U.S. – Israel intelligence campaign, not the bombs falling on Iran, that matter most in this war

For inquiries about our video work and our posting/newsletter work, please email me at [email protected]

 

Video: ubiquitous and pregnant with opportunities

In my 2020 essay about the video phone, I noted it grew in fits and starts – the way most things work. The patterns were all too familiar. We always start by making the “new” tech fit the existing ways that we work.

Same with COVID. We were taking post-COVID “new new” things and applying them to the “old old” ways we used to work and live. As I noted in that piece:

Video calling has perhaps become so normalized that we no longer think of it as particularly special. We’re in this moment now where the window in which this was a spectacular, futuristic technology quickly compressed into a kind of mundane ubiquity. Now it’s just another utility. It’s an essential action that is routine, so it’s lost some of that aura of grandeur.

But we need to understand the power and opportunity of video, beyond the development of video phones and video calls. Long-form and short-form video is now the most popular content format regardless of screen size, according to the latest “Video Index” from Ooyala, a company that has been at the forefront of understanding the ecosystem of online video platforms.

Video currently accounts for 70% of all internet traffic. Video dominates rich media tactics for online and direct marketing professionals, becoming the virtual “calling card” for marketing companies across all industries.

At the beginning 2020 we were deep into a wave of “new productivity” software – dozens of new companies trying to remix some combination of lists, tables, charts, tasks, notes, and light-weight databases with collaboration, chat and sharing. All of these things were unbundling and rebundling. The point was to get to some kind of richer canvas that mixes all of these together in ways that are native to the web and collaboration.

What was happening in video and film was that they were pregnant with opportunities. We were learning it could give you a unique voice.

Yes, video and film would become commodities, so the only question was how you wrap it to give yourself that unique “voice”. That’s what we do. Help you create and project that voice.

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